
Formative Research into Road safety
Client: Word of Mouth Productions
CESAR undertook a cross-sectional survey of 270 non-profit organisations (NPOs) in all nine provinces of South Africa to profile NPOs in the country. A detailed profile of the NPOs in the health and social sectors were made available to the Health and Welfare Sector Education Training Authority for use.
CESAR was commissioned to conduct qualitative data collection in rural and urban South Africa and derive a formative study on a forthcoming 13-part drama series designed to explore the importance of road safety. Findings of the formative assessment were used by the production house to appropriately design and implement this television programme on behalf of the National Department of Transport.